Outsourcing website building is easy to step on the pitfalls, this is something that everyone knows, butIt's not practical to build your own websiteIf you're looking for a website builder, you'll still have to find one to build and promote it. Why is it easy to step on the pit when outsourcing website building? How to choose a reliable website builder? What is the main difference between different website builders?How do you measure a good or bad website?
Xiaodi used to do foreign trade salesman also look for site construction companies have done the site, and then build their own site to contact a lot of customers and peers, to understand a lot of real cases. Write this article is to share the station building industry (mainly foreign trade station) situation, to help you avoid stepping on the pit, screening reliable station building company.
In fact, Xiaodi wrote this article another purpose is to change the industry culture, exposure of some bad things, teach customers to avoid pit. Good money expels bad money, do my little bit to make this industry more healthy development. But I'm too tiny to say so, for fear of being laughed at by others.
Why outsourcing website building is easy to step into the pit?
Website building is a niche, non-demanding industry. The vast majority of universities do not offer website building majors, usually software engineering, information and computing science, computer application technology and other majors will come into contact with some website building knowledge.
Schools teach the knowledge of building a website is not comprehensive, many things are not taught, such as server configuration, WordPress and the corresponding plug-ins to use, page design, caching, CDN acceleration, etc., as well as a variety of tools and software to use.Complete website building skills are largely self-taught.
Relative to other IT industries, the average salary level of this industry is very low (far less than 1W). So capable people generally will not engage in the construction industry, most of them will go to do APP, system, game, go to Ali and other large factories to work to get a high salary. So the vast majority of technical personnel to build the stationNot from a school, but a halfway house, self-taught.
Below are Boss Direct searches "web development", Guangzhou area part of the post treatment ↓
I have contacted a lot of peers, they used to do front-end or back-end, know a little Js, css and so on, career development is not good to start self-study to do the site, take orders. Xiaodi I self-study during the university building knowledge, after graduation in Guangzhou to do many years of foreign trade salesman, home during the epidemic only began to take orders to do foreign trade websites, haha ~.
In the old days, when Baidu search was in its bonus period, it was a good idea to do aChinese websiteIt is very easy to attract traffic from Baidu, which feeds a large number of domestic station-building companies. Later, Baidu does not give independent station traffic, the domestic station-building industry began to go downhill, a large number of Chinese website building company/individuals began to do!foreign trade websites.Get traffic from Google search.
Most of them don't even know English, and haven't used WordPress, don't understand the knowledge of foreign trade and foreigners' habits, and the foreign trade website made always feels not that flavor, some aspects are not as good as they should be. Building a website requires comprehensive capabilities, front-end, back-end, design, speed optimization, CDN optimization, firewall configuration, a whole lot of things.
Build a website generally need 1-3 people to collaborate, 1-3 weeks to do a good job, the vast majority of the site's average order price of less than 6000, low profits. So the company can not afford to build high-end technical staff, many building companies can barely feed the staff, profits are slim.
Most customers don't understand websites and can't judge whether they are good or bad. Most of them judge by the appearance, as long as the website looks cool and atmospheric, it can pass the acceptance. Even some customers do not even care about the appearance of the site, the site can be accessed, can view the product and company information through the acceptance.... Only after the website has been running for a while do they realize that there are potholes everywhere.
The business environment in China is that whoever can brag can get orders, and this is true in almost every industry. As long as a website builder to brag a little bit, put a few big brand cooperation cases, say they are a certain region ranked X, you can get a lot of orders. This has led to some site-building companies to lose the initiative to do a good job of the site's motivation.
To summarize, the technical level of the company to build a website is uneven, low profits can not retain talent, to receive orders to marketing (bragging) as the main. Customers do not know how to judge the website is good or bad, easy to be fooled. The whole industry is very chaotic, so it is always easy to step on the pit.
What's the difference between sites in different price brackets?
Build a foreign trade websiteFirst of all, you have to choose a suitable company, build your own station do not think about it, not practical. There are thousands of companies, what's the difference? What kind of website is suitable for different website builders? Xiaodi from their own experience and customers to share their experiences, to share some views.
Tip: choose to build a website company is the same as choosing an object, there is no saying who is good and who is bad, who is good and who is bad. Only fit or not, what suits you is the best.
Price is the best standard to measure and choose the website building company, because the budget is there, the target price within the choice of the right to be realistic. Divided from the price of building a website, now the domestic construction company is divided into high, medium and low 3 grades. The following price division is the approximate range, up and down a little bit is also consistent with the actual situation.
The following prices are for the first year / first package. Some website builders (such as us at Diamo) start charging only maintenance and server fees for the second year/second package, which is much cheaper, and you can even manage your website yourself or move it away without renewing your subscription;
And some website building companies do not allow the site to move away and customers to maintain their own, the site is renewed by 1 year, 2 years, 3 years, the renewal price may be a little lower, or the same. General Saas pure template website builder or dozens of hundreds of people will be the case.
You have to compare and consider the renewal/maintenance costs yourself, and the following article only analyzes the costs for the first year/first package;
Low-end: ≤ 4,000 yuan, pure template display website, not suitable for SEO ranking, advertising
Within this price, the website that is made will not be much better, it is allPure template websiteThe functionality is very limited, more or less flawed and not as good as it should be, and cannot be modified and customized as required.Not suitable for Google ads and SEO rankings., don't expect too much. Most of this price point is through Taobao,Fubu ForumWaiting to take orders.
Xiaodi began to open Taobao store to receive orders for foreign trade website construction, the main customers are foreign trade SOHO or small companies, that time just entered the station building industry, technical unskilled, the main order to improve their own, pricing is lower, less than 3,000. Later, the technology to improve, all aspects of the site are more prominent, stable orders from Taobao, close the store, the price of building a site has risen a lot.
Below 1000 kind of website, don't need to see, are very old website building program, very old templates and functions, copy and paste to change the domain name and information. All kinds of problems, no after-sales service, buy and use for a period of time will be thrown away or can not be used.
Taobao price of less than 2000 yuan, are individuals, pure template to build a website, copy the website code to change the name to change the picture and text is a new website. There is no guarantee for website function, design, speed, performance, security and SEO. There is no after-sales service, lost at any time, website modification is limited. If it is a company website, it is not recommended to look for this stall, there is no guarantee, the site of a variety of problems.
Taobao 2000 ~ 3500 yuan price, is a little bit of technical individuals (individual households) or small micro site construction company (1 ~ 5 people kind of), do out of the website in all aspects than 2000 yuan file slightly better, there is a little after-sales service. However, the website function, design, speed, performance, security, SEO is still not guaranteed, depending on your luck have not encountered a reliable company.
This price is suitable for foreign trade SOHO or very low budget companies can try. However, do not expect too high, the site will not be good results, occasional problems, restrictions on the number of modifications have to spend money is also often the case, can only say that there is a website can give customers to see is up.
Mid-range: $4,000 ~ 15,000, customized, functional website, suitable for SEO ranking, advertising
This class is mainly professional website builders with good features. The quality of websites and such varies greatly from one website builder to another and needs to be carefully selected. We Diamo now site prices are located in this range, which is also the vast majority of the company's site budget range.
This price range has the most customers, the most peers, most of the flow through the money to take orders, such as the official website to cast Baidu rankings / ads, jittery voice, Xiaohongshu ads and so on.
Websites under $6,000 are almost alwaysTemplate builderPlus a little customization (can not be customized / imitation site): copy the template site, according to customer demand for appropriate modifications made into a new site. Website functionality, design, speed, performance, security, SEO are pretty good, but not all of them have reached the level of excellence.
The after-sales and results of the site at this price point are okay, not great. Suitable for limited budget.It can be used for advertising and SEO search engine rankings, but the results may be less than stellar.The website is mainly suitable for small and medium-sized companies. Mainly suitable for small and medium-sized companies, purely to have a website can be displayed to customers to see.
6000 ~ 15,000 yuan price, purely customized to build a website according to the customer's design drawings, you can also copy the site (copying other sites to change the appropriate). Website functionality, design, speed, performance, security, SEO and other aspects can reach the degree of excellence (depending on the strength of the company to build the site), to provide a lot of reliable services and protection.
At this price point the company is more reliable in terms of after-sales service and protection, and the website is more effective.Suitable for advertising and SEO search engine ranking, the effect is generally good!, specifically looking at placing ads/SEO optimization strategies.
High-end: ≥ $15,000.Customized, functional website, suitable for SEO ranking, advertising, suitable for large companies
This price point is basically a big building company, to pure customization, excellent service. At least dozens of hundreds of employees, in the industry has a certain degree of popularity. The services provided, the degree of professionalism, efficiency and after-sales protection are better than the first few price brackets of the company. And there are professional artistsdesign drawingsThe above 2 price points are basically impossible to produce a professional design.
The price of a large station building company generally 1W to start, to tens of thousands of hundreds of thousands of ranging! 2W package is a template station, the cost is low. 3W package has a professional artist out of the design, to determine the design of the design draft according to the design of the draft to do, the more professional and reliable. This price is only a big brand, big company customers can accept, such as the United States, Emma electric car, government websites and so on.
If your company's budget is high, the volume is relatively large, or to find the price of the station building company is better, at least some protection, smooth communication, you good delivery.
Note: Good service does not mean responsible, large companies have perfect rules and regulations, strict management, some aspects of the lack of humanization and temperature, may not be able to make some customers satisfied. High price does not mean that the website quality and effect is good, big company has high operation cost, so the price is naturally high. The quality of the website is good or not, ultimately it depends on the people who do the website.
In Di's experience, most of the 10W price of the site in fact, the quality of the price of 1W with no difference, and may even be worse than 1W!. Don't be skeptical, don't be surprised, how well the website ends up being done is determined by the people who actually build it. It doesn't matter if it's a website builder with hundreds of people or a few, the people who end up building the website are about the same skill set as well as salary level.
And the big companies took 10W order, may be outsourced to 1W price of small and medium-sized station building company to do, for example, Diamo has undertaken hundreds of station building company outsourcing orders, Xiaodi's some peer friends also took the big brands of second and third-hand orders.
Large companies are generally chaotic management, responsible for building the site may be the lowest level of interns or general skills of the staff, do out of the site is really not necessarily as good as the small and medium-sized site construction company. The following is an analysis, read it and then you think about it right.
What is Saas building and why should I respect it?
Saas station building can be understood as pure template station building, software automation station building, generally platform type, the customer has no data sovereignty.Websites (and even domain names) are owned by the platform and not by the user, and need to be renewed regularly, with websites being deleted for non-payment.The features are very restrictive. There are a lot of limitations, you can't: relocate the site, customize the site, add new features outside the library, etc.. We call itBatch leek harvester.
Users register an account on top of the platform, choose a template, and then replace the company information and pictures in the background by themselves to make a good website, which can't be customized and modified. The building process is automated, similar to creating a Taobao store, Qzone, Shopify store.
Domestic more famous Saas station building company (data from DeepSeek AI answer): Ueeshop, Aliyun station building, leading dynamic station building, the United States orange station building star, Mito station building, Vanke station building, foreign trade express, global search and so on.
Some Saas companies also have customized website building business, can be built according to customer requirements, the price is very high. In fact, this customization is also based on Saas templates, according to customer requirements to change the appropriate layout only, essentially the quality of the site is almost the same. Here the quality refers to the quality of the code, site speed, the degree of SEO optimization, functionality and so on.
The quality of Saas-built websites is mostly inferior to custom-built websites, but there are exceptions, as the effectiveness of a website is ultimately based on the text/image/video content and promotion.
Basically, the big domestic website builders are Saas website builders or start to develop in this direction, because the cost is much, much lower, but the price is higher! Users do not know how to build a website, and admiring the big brands, so the big Saas builders can get a lot of orders just by publicity, the website quality has a minimal impact on sales.
Diamo does not recommend choosing Saas to build a website because the website is not cost-effective, requires constant high-priced renewals, and is not owned by you, only the right to use it. The website results are also generally worse than custom built websites
Basically, small and medium-sized station building companies are non-Saas station, because there is no ability and capital to build a platform-type system, do not allow users to automate the independent creation of websites. Can only rely on manual construction of the site, replace the content, etc., generally can accept customer customization to modify the site, there are some pure templates do not allow modification of the site.
Diamo belongs to the non-Saas website building, can build the website from scratch according to the customer's needs, build it according to the design drawings, the website source code delivery, no need to renew the fee can be used normally all the time. The use of customer servers and domain names, website ownership and control of the customer.
Enhancement: Some website builders use their own domain names and servers, and the ownership of the website belongs to the website builder, and the website needs to be renewed, although the renewal price is much lower. Ask before you place an order.
Profit model of website building company
Tell a little bit about the industry to help you judge. Website builders are actually not very profitable, a website that costs a few thousand dollars may take 1-3 people to do for 1-2 weeks, of course it is not a full time 8 hour commitment to make a website, but the labor cost is also very high. Operating and growing a company is a big deal.
It's hard to maintain and profits are poor just by new customers placing orders.To stabilize growth, you need to reduce costs and increase profits, and one of the most effective is: renewals!Renewal orders are almost all net profit, with no marketing or setup costs, and the main costs being cheap servers and very low maintenance costs.
The above mentioned Saas website is a great trick to reduce costs, a few people can maintain a good Saas system, support millions of websites running, greatly reducing staff costs. The use of cheap cows and horses (freshly graduated college students) is also an effective way to reduce costs, they eat less, do more.
So many website builders have websites built by a bunch of inexperienced people. Like Xiaodi this kind of technology, personality people will not be willing to take a few thousand wages a month as a cow horse. There are technical people who casually take orders or develop a project income is better than a part-time job.
The best way to increase profits is to:renewalSaas builders in this regard to play very 6, so high renewal price is still many users are willing to pay the fee, the profit is very substantial.
Controlling the functionality of the website is a necessary tool in order to get customers to renew their subscriptions. The company will require the use of its own servers (or even domain names), as well as its own site-building program, not renewed to shut down the site, want to move the site will have to pay extra money to buy out the code.
Even if you move the site, but the source code is deeply customized, the subsequent customer site may encounter some unresolved problems, you can only spend money to find the original site construction company to deal with.
Take us for example, although we Diamo build the site has been no worse than many large companies, and the price is much lower, the source code delivery. However, we are still in the foundation stage, constantly improving our website building skills, efficiency and website results.
Have not been investing enough in business and operational convenience, resulting in us not having a perfect renewal system. Use our server + maintenance fee, the second year, just pay more than 1,000 per year. Customers can choose to use their own servers and their own maintenance, the second year do not need to give us a penny, the site can still be normal and stable operation.
We currently rely mainly on constantly taking new orders to maintain profits, in fact, do more tired, the advantage is that the building technology and efficiency of the site and other aspects have been steadily rising, the disadvantage is that the profits are not as good as those card access, the need for customers to renew in order to continue to use the site's peers.
When we standardize and streamline website building while also maintaining high quality and high conversion rates, that's when Diamo will improve the renewal system. At that time, the service as well as the price will be further upgraded, in the direction of half Saas and half customization.
Don't blindly choose big, well-known companies
Diamo high-definition station building package price more than 1W, we have a lot of high-definition package customers are large companies and even the government, some of them before looking for the head of the well-known station building company (hundreds of people, the industry Top level) to do the site, the effect is not as good as expected various problems, and finally come to us to do the site Diamo. We do out of the effect than the big company is better, at least the customer is more satisfied, have to continue to return to us.
Most people would think that big companies are more reliable, and the things they make are usually better. In fact, not necessarily, it depends on what industry, what products. If it is communication, automobile and other industries, then basically the technology/products of big brands are better. For example, Huawei's communication base stations, Tesla's cars.
But in the website building industry, on the contrary, the quality of the website of the big company is not necessarily good, may be worse .Because there's nothing technical about building a websiteYes, building a website is not technical, a layman with the ability to learn can spend 1 month to make a near-perfect website from scratch, and the cost can be controlled within 3000.
Do not need any technology to make a website, do not need to understand the code, for example, the use of WordPress + Elementor and other mature and popular program to build a website, visual operation point and click on the mouse to make a high-quality website, but also the use of AI and other aids. To make a near-perfect website, you can not need to write a line of code at all, do not need to know a lot about technology.
How well a website is done depends largely on experience, and the standard of the build (Requirements). For example, Diamo did not have enough experience in the beginning of the website, and do not know how to do, to what extent is called a good website. So in the beginning, only through Taobao orders, low prices. Later, hundreds of websites, accumulated very much experience, there is a set of perfect standards, in order to make a high profile website, the price of receiving orders also rose to more than 1W.
A page and features a very wide range of practices, you can do pretty much the same, looks beautiful on the line; can also be done in perfect detail, giving people a low-key but high-end atmosphere, but also very consistent with the company's image and product features of the feeling. Functionality can be done to be able to use on the line, the customer does not understand anyway; can also be done to run stable and fast, in line with Google SEO and advertising requirements, to improve the conversion rate.
Customers don't know about websites, they won't make professional requests, and they can pass the acceptance if they make it look good. So whether the website is done well, to what extent, depends on the experience of the person who builds the website and whether they are attentive, as well as the standard of building the website.
The leadership of large station building companies generally will not require so fine, strict, because doing a good job will not be recognized, may give themselves and other departments to increase the trouble. And the leadership of the probability is not very understanding of the building of the station, will not mention these requirements, but also do not dare to manage too strict for fear of employees have opinions.
The staff of the large site construction company is generally busy with infighting, to complete the KIP and assessment, the salary is less than 1W / month, the site to do to be able to deliver on the line. Will not be stupid enough to make the site perfect, because the better the performance of the task the more, the more tired they are, but the treatment remains unchanged, but also easy to be sidelined. Low profile, mediocrity is often the golden rule of survival in the middle and lower levels of the workplace.
The following picture is a peer friend company, more than 100,000 to take a big brand building orders, the bottom of the human voice
Leaders of small and medium-sized companies generally know more about building websites and will set strict standards for building websites. In order to make the company stable, development, generally very concerned about the quality of the site and personnel training. Flat company management is also more efficient, the staff can focus on the site without having to be tired of infighting, so the staff is more stable, out of the site may be more reliable.
Di described some of the big companies, you see is not this (as a novel): publicity to do a very high, official media released articles with which government departments / large companies to cooperate, what forums / lectures, what awards. Sales door-to-door blowing sky-high, the site made out of completely 2 things.
The leadership of the department of station building received an order to pull the group group a few people sent the requirements to the group, the requirements of how long to make the design draft, build a good website. Artworker A put down the phone, looking for ready-made website design, want to find a suitable replacement for the picture and copywriting out of the picture, aside!The phone shows a loan of $xxxx due this month, to be paid by X date on X month.
After the customer agreed to the design draft, sent to the cow horse colleagues responsible for building. Build a good first draft sent to the customer to see, the customer complained that the effect with the design is too far away, mentioned a bunch of modification points, complaints to the leadership of that. Departmental leaders met to criticize, artworker A said the design was confirmed by the customer, is the problem of building.
Build B said the design is not reasonable, can not build that effect and function, and the customer order package does not include this function / service. Sales C said, "What are you looking at me for? The order has been signed, and we have worked hard to make it.
The department leader said that the hard work to build B and then change, try to achieve customer satisfaction, to complete the KPI and assessment.B want to speak again and again, the heart cursed a stupid, back to the workstation began to silently modify. Finally changed, the customer is still quite a word, pull back and forth a few rounds of modifications several times finally let the customer accept.
The website started to advertise/ do SEO optimization, and the advertising/optimization department listed a bunch of substandard points and asked for rectification. Build B says it is done according to the design, and the client accepts it. Design said you did not give the requirements, are so designed, the customer also accepted.
The head of the department said that the hard work of Building B to change again, try to do other departments to avoid complaints, to complete the KPI and assessment. Build A wanted to say something, rolled his eyes, and returned to his workstation to start modifying silently. After a few extra shifts, he finally got it right, and there was no more light in his eyes.
There is not much salary left after repaying the loan, the body is getting worse and worse, more and more grievances, never-ending KPIs and appraisals, the endless tug-of-war, and the idea of resignation is emerging in the heart. The company's business adjustment / office relocation / treatment, assessment changes, employees Alexander and do not see hope, some capable or do not want to settle for the staff began to resign.
Soon HR recruited a group of cheap college students, although they know nothing, but they are full of energy, eyes with light, head down and work hard. Another new project was launched, and a new round of tug-of-war....
Xiaodi has contacted a few large hundreds of people to build a website company, the internal management is chaotic, the main mind of the staff infighting. Then the high price to pick up the website, may also be given to the bottom of the interns to do, or outsourced to a small site construction company to do. The website is just so-so.
Share an industry insider: some company leaders in order to earn extra money, will be outsourced to the order of the small station building company to do low-cost, eat kickbacks. May go to the company system process to receive orders and outsourcing, may also be through another company to receive orders.
Xiaodi a site customers before looking for a large site construction company to do the site. Landing page the other side has not been able to get, the customer looked for Xiaodi to help. I put the design and the content of each board are well organized to the customer, so that the other party to do it according to the line, the customer is still worried about the other party to do not good.
The above example is not to say that big companies are bad, it just means that every company has its own internal problems, and the quality of websites made by big companies is not necessarily more reliable than that of small and medium-sized companies.
However, big companies have many advantages, such as good service, time and after-sales service is guaranteed, the website will not do at least poorly, right? Big brand customers recommend choosing a big website construction company, there is a guarantee, smooth cooperation, chat.
If you care more about the quality of the website, it is recommended to judge the following criteria to screen the website building company is more reliable, at least you can avoid some pitfalls.
How to screen website building company without stepping on the pit
Xiaodi share some knowledge points to measure the website, just for reference. To help you determine how to do a good job of a foreign trade website, and how to choose the right site builder. Or that, there is no absolute good or bad website building company, only suitable or not, choose the right one for yourself.
First look at the website building company can meet the content mentioned below, choose a good website building company must sign a contract. The contract should be added to the following content, so that there is a guarantee, for example, write: source code delivery, without any functional limitations and backdoor, the site can be moved at any time free of charge without limitations.
These terms are more objective, fair, can protect the forwarding rights and interests, if the building company does not agree, it is possible that the heart is weak.
Note: Screening station building company with the same as looking for a partner, not the better the better, to choose the right one. Not that does not meet the following situation is not good, just reference, their own measurement judgment.
Whether the website is delivered in source code, with or without restrictions, and whether it can be moved at any time for free
The most important thing to buy a house is to have a real estate license and the ownership is in your hands. If you buy a small property or a commercial house without a real estate license, you will lose a lot of money in the future.
The same goes for making a website, the ownership and control of the website must be in your own hands, so you can modify and relocate the website at will. Otherwise, in the end, the website and domain name is taken away by the website building company, you will be left with nothing, and years of hard work will go down the drain.
One of the domain name is the most important, website ranking and traffic, e-mail address, company branding, etc. are inseparable from the domain name. Be sure to use their own registered domain name to build a website, the ownership belongs to themselves, absolutely can not use the domain name of the website building company.
It is also best to use your own server, so that the source code of the website as well as the control is in your hands. If the website builder can write in the contract that the ownership of the website belongs to the customer and the customer can relocate the website and source code for free at any time, then you can also use the server of the website builder.
Diamo build website source code is delivered with no functionality limitations, ownership and control is given to the client. Use the customer domain name and server to build the site, or you can choose our server and can relocate the site at any time for free.
Whether to use WordPress to build a website
Domestic website building program has many problems and problems, build out the quality and functionality of the site is inferior, generally do not give customers ownership and control.Not recommended. Recommended to use WordPress or other foreign programs to build websites.
In fact, with what program is not very important, the most important thing about the site is the content, speed, design, and security, as long as the website builder can take care of all aspects, meet your needs and the website performs well. But the world is a sketchy place, lots of watered down stuff, and what you get done can be very different from what was expected.
So to choose the right website building program, at least you can pocket, the website is even worse there is a limit. For example, the use of WordPress (WP) to do the site, in general, the customer will have administrator rights, theIf something goes wrong, you can get a third party to help deal with it, and it's easy to modify it with more people who know WP.
Instead of observing the domestic website building program, basically after the magic change, can not understand, difficult to modify, may modify the price is higher than the price of making a new website. And the magic program generally means that there are backdoors and lock permissions, if something goes wrong, it is difficult to "salvage".
Building a foreign trade website is recommended to use foreignWordPress program (PHP language), which is the world's most popular open source website builder.entire worldThe 43%+ website was created using WordPress, which is very secure, stable, powerful and scalable.
The U.S. White House website, NASA's official website, The New York Times, Sony Music, Best Buy, and the Harvard Gazette are all built using WordPress. Diamo uses WordPress + ElementorBuild a foreign trade websiteIt is powerful, stable, secure, SEO optimized and effective for placing Google ads.
WordPress Benefits:
Advantage 1: completely open source, no copyright issues
WordPress is an open source program that uses theGNU General Public LicenseThe program includes all plug-ins and themes (derivatives), which can be freely modified, distributed, free of charge for commercial use, without copyright issues. The vast majority of domestic website building programs based on domestic CMS or some architecture development, the use of multi-party code, the copyright is not clear, there may be copyright infringement risk.
For example, the domestic well-known website building system DedeCMS (DreamWeaver) is free commercial at the beginning, many people use it to build a website, Xiaodi more than 10 years ago when he first started to contact building a website is also to use it. Later, Dede was sold to someone else, modified the license agreement can not be free commercial, the new company sued a large number of commercial websites built using DedeCMS to demand compensation of 7,800 yuan, in fact, there is no lack of hospitals, large institutions website.
It is best to write in the contract: Party B used to build the site all the source code and tools must be legally authorized, free of charge to Party A commercial. If because of the website source code and software infringement caused by Party A, Party B will bear all the losses, including but not limited to attorney's fees, compensation costs, rights defense costs.
Advantage 2: Suitable for complex websites, easy to modify
Another advantage of WordPress is that it is powerful and easy to use. Some very complex designs and features can be usedElementor ProAnd other plug-ins easily made, modified also easy as long as the mouse on the line, the customer can also modify their own page content!
The domestic website building program is generally not a visual editor, most of the handwritten code production, or the use of prefabricated modules freely cobbled together into a web page. Modification is very troublesome, the production of complex appearance and functionality is even more troublesome, the cost is very high (the company will say that it can not be done, or made out of the bull's-eye).
The ease of use of WordPress is also a great advantage, customers can modify, update, operate their own website, simple to learn to learn to relocate the site. Even if you don't rely on a website builder, as long as you don't toss and turn yourself around, you can make your website run stably for a long time.
Benefit #3: Client Ownership and Control
This is very important, site ownership and control in their own hands, the site really belongs to them. Now the use of WordPress website building company will basically give the site ownership and control of the client, because WP is too free, completely limit the rights is not easy. For example, the DiamoForeign trade website building packageThe page has a clearly written source code delivery, there is no backdoor or restriction, the ownership and control of the site belongs to the customer.
The use of non-WP programs to build the majority of the company to restrict access, will not give customers ownership and control, want to use this to allow customers to renew, or charge an authorization fee in order to give the source code to relocate the site. However, if you take the source code, you may not be able to use it normally in other hosting environments. Because non-WP programs are generally modified or developed, only the person who built the site knows how to change and how to use. And there are likely to be backdoors and invisible permissions.
Advantage 4: Well-established ecology, many functions, good adaptability
The official WordPress team is roughly 1000+ people, with dozens or millions of plugin/theme developers and at least 10 million users. This is already a very large ecosystem. There are a lot of ready-made free utility functions / plug-ins: SEO optimization features, image compression to WebP, automatic backup to Google Cloud Drive, etc., links to use CloudFlare CDN, AI integration, caching plug-ins to speed up the automatic multi-language translation, forwarding / automatic posting to social media such as Facebook, and so on.
Above mentioned features, other website programs (especially domestic CMS, or their own development) is likely not. Development, maintenance, update those features of the high cost, small revenue, small and medium-sized companies do not have the ability and willingness to do.
Benefit #5: Favorable Google Ads and Google Rankings
It's also important to note that Google requires websites to comply with theConsent Mode V2WordPress has a ton of plugins that make it easy to do this, so if you're not a WP program, you'll be able to advertise in the EU.
It also means that using a domestic program will most likely not be able to place Google ads in the EU, and even Google rankings will be less effective.
Speed optimization WP also has a lot of caching plug-ins, database optimization plug-ins, CDN plug-ins, etc. - can be fully optimized to meet the needs of Google ranking.
Domestic website building program SEO considerations less, at most, also consider the Baidu ranking rules, not specifically adapted to Google ranking rules. At the same time there is a lack of many SEO features, such as picture ALT tags to fill in, rich text architecture, etc. WordPress built site is easier to get Google index and rankings. So do foreign trade website must use WordPress.
There are also visitor tracking, keyword ranking tracking and other functions, in WordPress there are very many ready-made plug-ins to achieve, integrated Google Analytics and other platforms. But the domestic program are not ready-made features.
Advantage 6: High security
The official WordPress team is about 1,000 people, the technology is reliable, the maintenance is updated quickly, and the security is conveniently guaranteed. And WordPress has many security plug-ins, such asSucuri、WordfenceSucuri is one of the most powerful and reliable companies in the world, with more than 100 employees worldwide.
On the contrary, many small and medium-sized companies using domestic CMS or other open source programs modified down to build a website, the entire company may be less than 20 people, or even less. This productivity is difficult to provide reliable security.
WordPress Cons:
The vast majority of people online recommend using WordPress to build a foreign trade website. However, WordPress has its drawbacks, some bloggers do not recommend using it. Nothing more than slow, plug-ins (features) and too many dazzling theme and so on.
These are not problems, because we are optimized to deal with the background is very simple, fast, easy to understand the function of operation is simple and convenient. You focus on uploading products and articles, follow up on inquiries on the line, the other aspects of the site will be dealt with by Diamo.
What is the price of a renewal fee when it expires, and will the site stay up and running if you don't renew?
As mentioned above, most website builders will require a renewal fee to continue using the website, and some do not. Before placing an order, ask what items have to be renewed when the website expires and how much the renewal price is. If you do not renew the site can still be used properly for a long time.
Diamo build website source code delivery, package after sale for one year. The website does not need to be renewed and can be used normally forever. Starting from the second year, only a few hundred dollars per year maintenance fee, maintenance scope is to ensure the stable operation of the site, deal with attacks or access anomalies and so on. Customers can choose to maintain their own, the second year, you do not need to pay any fees, the site can always be used normally.
Whether the website has backdoors, functional limitations, implanted external links, etc.
Some station-building companies in order to maximize profits, publicity said that the source code delivery, but will limit the site features or leave a back door, etc., customers do not renew the fee on the bad site and so on to force customers to continue to cooperate. May also be implanted external links to steal the site SEO weight. Be sure to ask first, the site has no backdoor, hidden permissions, functional restrictions, artificial implantation of external links.
I've learned that several website builders have neutered the functionality of the backend account for their clients, making it impossible to relocate the site or make certain custom modifications. That's not the case with us at Diamo.
Whether the speed of the website meets the requirements of Google ranking
Now more and more people realize the importance of speed, but there are still a lot of domestic enterprises do not understand, they can open the speed can feel good speed, the actual placement of ads and so on only to find that it does not meet the requirements. International network environment is complex, foreign trade website speed need to use Google speed test and other professional tools to measure the reliable and objective.
Many website building companies do not optimize the speed of this project, because customers do not understand will not require this, and does not affect the collection of the balance. Speed optimization is difficult, there is no place to learn, all rely on their own to figure out.Most website builders don't understand speed optimization.
Xiaodi I started from scratch to teach myself speed optimization, a whole 2 years to master the skills! There is no place to learn this stuff, the knowledge on the Internet is scattered and one-sided, you can only rely on your own research. Speed optimization involves a wide range of knowledge and deep, but also master the use of many optimization plug-ins.
A speed consulting ↓, a company to do the site speed is very poor impact on advertising, the other side does not want to optimize speed
Diarmo was featured in theUltimate WordPress Speed Optimization TutorialIt is mentioned in the book that speed is very important.PinterestPinterest reduced perceived wait time by 40% and directly increased search engine traffic and registrations by 15%. COOK reduced average page load time by 850 ms, resulting in 7% more conversions, 7% less bounce rate, and 10% more visits per visitor page volume.
Google says speed is the key to victory (Details.https://web.dev/why-speed-matters), and in June 2021 willCore Web Vitalsas one of the ranking factors. A slow website also increases the bounce rate and reduces the customer experience, which affects the inquiry/order conversion rate.
Is it SEO friendly
SEO friendly means that the website meets the requirements of Google ranking, such as adding ALT, H1 and other tags to images, adding Schema architecture, website speed is up to standard, web pages are easy to read, user experience is good, etc. Backlinko's "TheSEO Friendly Web DesignThe article explains this aspect in detail.
SEO Friendly Web Design" article mentioned points are almost done. It is better to sign a contract with detailed requirements and visualization, and then check the content of the website according to the required items when the website is ready.
SEO friendly is important, it helps search engines to set up AI tools to index the content of the website and refer to the rankings, which can greatly increase the traffic to the website.
There is no compression of images to convert Webp, Avif
This and loading speed related, the site must have picture compression, load WebP or Avif function, so that the picture volume will be small, thus guaranteeing the site access speed, and the picture clarity almost no decline.
Page volume in the picture accounts for the big head, go to 60% or even higher. If the image volume is not compressed, the page loading speed may be very slow, affecting the crawler crawling and customer access experience, thus reducing the ranking and conversion rate.
Whether the website uses global CDN acceleration and whether there is a charge for it
This is also related to the loading speed, the website must use CDN acceleration, which is the only and the most effective way to guarantee fast access for global customers. A website without global CDN acceleration will definitely result in slow access for customers in certain countries/regions.
Also pay attention to whether the CDN needs to be paid/renewed additionally, as some website builders will charge and shut down the CDN if you don't pay.Diamo builds websites using CloudFlare CDN, which is one of the world's best CDNs and promises permanent free lifetime use.
Does it support multiple languages? How many? Automatic Translation Payment No
Multi-language can not be used, but the website can not be without this function. Some leaders like multi-language, some companies' business involves some small language countries, multi-language is convenient for customers to view, select products and so on.
Note: There are 2 kinds of multi-language pre-translation and real-time translation, real-time translation has no SEO effect and is slow, so it can't be chosen.Be sure to pick pre-translated, with SEO effects!The best thing is that it supports manual adjustment of translation results.
Real-time translation is usually achieved using Google Web Translation Service or the free version of the Gtranslate plugin, which is completely free and hassle-free. Pre-translation is done using theTranslatePressTranslation plug-ins such as translation, the translation results stored in the database, only need to translate once, to be used to go to the database to retrieve on the line, fast, you can participate in Google ranking to get more traffic.
Xiaodi has contacted some good website building company, they are multi-language limit the number of languages and automatic translation function to charge, some use real-time translation, and even some do not support multi-language.
DiamoBuilder supports multi-language, unlimited number of languages, using pre-translation with SEO results. Automatic translation function is completely free to use, you can manually adjust the translation results freely. It is recommended to choose 1~3 kinds of multi-language for the best effect.
Can you provide free SSL certificates
SSL certificate is the meaning of https security certificate ↓, after the installation of the browser will prompt the site link security ↓.
If there is no SSL certificate, customers visit the browser will prompt the following content ↓, and Google will not give a good ranking.
Web site must be installed SSL certificate, Diamo are free to provide this certificate, and free automatic renewal. Specifically to take this to speak, because some customers told Di that some site construction companies to install SSL certificate charges. Charges for SSL certificates, the equivalent of selling air in a plastic bag to others, and then argued that the charge is a service fee.
SSL certificates are actually very easy toFreeGetting, CloudFlare CDN provides free SSL certificates with 15 years validity, Pagoda Panel as well as domain name registrars like Tencent Cloud also provide free Let's Encrypt SSL certificates. If you encounter a website builder charging for SSL certificates, immediately turn around and run!
Some website builders may fool around and say that paid level SSL certificates are more secure and more likely to be trusted by customers. This is true and not true, it depends. Does a state-certified citizen (with ID and account) gain extra trust because of this? Do you look for a person to see if they have an ID card? No, it's rare to not have an ID these days.
Will a state-certified bank or organization gain extra trust as a result? The answer is yes! Because these organizations often mean important interests and power, and can not afford to lose. In the same way, ordinary websites use free SSL certificates on the line, will not make any difference. Banks, government websites, etc. need to use a paid level of advanced SSL certificates, high security and insurance compensation services.
Do an ordinary business website, e-commerce site, personal blogs and so on, do not be silly to buy paid SSL certificate, that is the same as buying bags of forest air to inhale oxygen, more role is psychological comfort.
Some site-building companies say that they can only use paid SSL certificates, cheap to 698 a year, renewed every year. If you believe it, congratulations can come to Xiaodi here for free to receive a leek logo.
There is no such thing as saying that you can only use paid SSL certificates, this is the website builder's way of saying that they want to make more money. Some website builders have old programs.automationApplication orautomationRenewing a free SSL certificate can be a hassle (or even impossible to do), or you canmanually operatedApply for and install a free SSL certificate, operate once every 3 months, a few minutes of time each time, it is impossible to spend 698 money in vain.
The following is a group of friends to build the station view ↓
Whether there are hidden charges
Some station-building companies have invisible charges, the purpose is to start a low price in order to receive more orders, in order to protect the profit to get some extra charges. The above mentioned SSL fee certificate is a hidden charges, do not inform the party in advance, after receiving money said to pay extra.
Be wary of some hidden fee programs:Automatic translations (may be packaged as human translations), SSL certificates, website backup functions, minor modifications during the website maintenance period, CDN services, firewall services, etc.
Before placing an order, ask about the cost of dealing with the building of the website and whether there are any items that need to be paid for at a later stage. Will the site remain free to use without paying extra, and are there any limitations or undesirable changes.
The cost of the Diamo website building package includes the above.Foreign trade website building package pageWrite down the building project and charges clearly, never secondary charges. Pay once, available for life, no hidden/extra fees, no restrictions or backdoors.
What about security?
Safety always comes first, and if you don't usually pay attention to it, you will regret it only if something goes wrong. To ask what security precautions are taken by the company building the site.
You probably don't know that:
1- Your peers may hack into the background of your website to steal the inquiry information, or make your website ranking drop;
2- A lot of bots will attack websites to plant spam/toxic URLs, redirect your website to gambling sites or mining etc;
3- Web bots will keep sending phishing inquiries, spamming inquiries/comments and even hacking websites;
Now the network environment is complex, there must be a reliable firewall to ensure that the site has been running stably, to understand the station-building company to use which security means. Diamo do the site using 3 firewall: CDN cloud firewall + serverPaid Pagoda Firewall + WebsiteWordFenceAntivirus plug-ins and also disable some useless and highly hazardous features and interfaces.
So far, Diamo does not have any website is attacked successfully, all customer websites have been running stably, spam messages are almost none.
Be wary of handwritten HTML to create website content
This is a pitfall that the client stepped in and shared with Di, and I realized that there are such unbelievable things in this world.
Some website builders use WordPress + Elementor to build websites, and it's reasonable to say that you can build a variety of powerful and beautiful boards using Elementor entirely, and modifications are easy to make with the click of a mouse.
However, some customers let us optimize the speed of the site, we found that there are a lot of boards are actually pure HTML production, shocked off the jaw! Maybe the other party does not know Elementor very well, or maybe the other party has a ready-made board HTML code, greedy for convenience so directly paste the code production.
Handwritten HTML to build content a whole lot of shortcomings, do out of the content is "dead". Difficult to modify, responsive and other aspects are very poor. Only evil practitioners will take this shortcut to benefit themselves and harm others, we are decent people are open and honest, step by step to build a website.
If you come across a website builder that handwrites HTML to create website content, turn around right now and run!
That said, individual small places with a very small amount of HTML can play a role in the role of four, the effect is good and stable. For example, Elementor's Tab widget header, sometimes Di will use the<img>Tags to insert images. As long as you don't take HTML for large panels of content and the amount of HTML manually inserted throughout the site is <1 % you'll be fine.
Are there any restrictions on website modifications
Almost all websites, after the first draft is done, customers will ask for modifications, modification points are more or less, simple or complex, no matter how you need to build a good website with the company in order to do a good job with the website. In fact, most of the site construction company actually do not like customers to modify, because of high labor costs, also means that the project is completed later, get the balance.
We at Diamo welcome clients to mention modification points, or even redo them! Every website is our masterpiece, and we want to make it as perfect as possible, so we will only refer clients if they are satisfied. There was once an obsessive-compulsive customer mentioned more than 100 modifications! All day with a magnifying glass to pick faults, we did not say anything, with the timely change, the customer returned to the order a few times.
However, some companies will limit the customer to modify, each modification needs to submit a work order, wait a few days to change, so as to limit the customer. They may also tell the customer that the modification point is not within the scope of the website building commitment, or they have to add money. Especially for Saas website, almost no modification is allowed.
Outsourcing foreign trade website construction, be sure to ask the other side, mention the modification point has no limit? Will it add money? How many days to change?
How do I communicate about building a website?
Diamo build website using WeChat group chat communication, the customer side team, our artists, website builders and project managers are in a group, communication is timely and efficient. Party leadership can also know the progress and their own staff have not been properly followed up and so on.
Some station building companies use one-to-one communication, only the salesman docking party A, and then convey the information down, so the information may be inaccurate, inefficient. It is best to choose to use the group chat mode of the station building company, recommended WeChat group chat.
View Website Builder Success Stories
Said a thousand, said ten thousand, not as good as take a look. Every website construction company said they are good, how how cattle, is a mule is a horse, pull out and walk to know. Let the company send a few successful cases to see the site, can be accessed through the URL, all pages can be opened to the real case of the whole site.
It is best to provide your industry or your favorite style of case site, you know what level they build and design. The quality of these sites is likely to help you build the quality of the site, if you can not see, then maybe this site building company is not very suitable for you.
If you can, it is best to look at the other side of the template library, because the great probability of making a website is the same as the template library, or even take the template library design/code to make a new website. To be honest, no matter the size of the domestic website building company basically do not have the ability or time and energy to specialize in the design and production of templates.
Like us, Diamo directly from the foreign procurement of design is very few. The vast majority of domestic website construction company is to take the website has been done simply change the copy made into a template, so it looks all the same, no matter the layout or style are similar, the main difference is that the pictures, colors and so on are not the same.
Be wary of cool website designs
Dee was featured in theHow to improve the conversion rate of foreign trade independent website / e-commerce siteThe article "to stay away from cool design. Many domestic leaders of many companies like to upscale, high-end, atmosphere. In order to cater to this aesthetic, some domestic website builders will make the website cool, easy to take orders, through the acceptance.
However, foreign customers basically like simple, plain, especially in Europe and the United States, Japan and other regions. Foreign countries look at the inner, not the appearance, the appearance of too fancy but easy to cause resentment.
Xiaodi's opinion: generally lack of what will cover up what, the appearance of too cool may be trying to cover up the lack of inner, often means a lack of self-confidence and strength.
So do foreign trade websites are simple, practical-oriented, in the details of the efforts to highlight the low-key at the same time have the strength or connotation. Yes, do foreign trade website focuses on the details, and do domestic website focuses on the overall appearance and design.
Simple design also means easy access to information, easy to operate, and a much better customer experience. On the contrary, cool means that it takes more time and effort to digest, to operate, complicated code site speed is also slow, hindering the message and the willingness of customers to submit inquiries.
Be wary of bragging, de-mythologize AI.
Do you all remember the metaverse from before? Now no one has mentioned it.AI is too hot these years, as long as the AI is involved, it feels very high, very powerful. The website building industry is still quite with the times, many peers have begun to publicize their use of AI technology to build websites, how awesome.
There are also some people bragging about the full AI automatic site, enter the instructions for a few minutes to generate a web page, quickly come to buy courses and tools. In fact, they are all gimmicks, the actual operation of the discovery is not at all what was expected, can not land.
Don't over-worship AI website builders, they are still immature. If the website building company says they use AI technology to automatically build websites, write articles, P pictures, etc., don't worry about it, just ignore it.
When it comes to building a website, Di feelsAI integrated into the websiteFunctional performance is not up to the industry average, and can only be used as an aid to save a little time. Now the situation is: white people can't use it well, and if they do, they can't make quality stuff. Professionals make something far more reliable and useful than AI, and don't want to use AI.
The picture below shows one of the domesticAI article writing toolThe price list is really not cheap. Any AI that is reliable, effective, and related to building a website is expensive at the moment, and none of them will be fully integrated for use in a website (high cost, small benefit).
It's not that AI is bad, it's just that inIntegration of AI functionality into the websiteAlmost all of them have average "intelligence" and are not very effective (especially the free ones). They are far less effective and powerful than third-party AI. It is recommended to use third-party AI such as ChatGPT directly, and not to trust websites that come with their own AI functions.
Di gives an example:
Rank Math SEO plugin has a paid AI feature that allows you to use AI to generate content and keywords, evaluate the SEO effectiveness of the page to give suggestions for adjustments, etc. The Rank Math plugin has millions of users and is backed by a not-so-small foreign company, and it's AI feature is paid for, and the price isn't low.
But the keywords and content it generates, and the SEO optimization advice givenThe quality is very average and the results are average, mainly for newbie hacks, helping them save time. But we professionals can't look at it, and we can do it ourselves with far more reliable results.
There are also AI automatically generated article cover image, enter the title to automatically write the article or even automatically match the picture, automatically write code and other functions, Di actually tried, I also want to use AI to improve the effect and efficiency. But it is not the case, the quality of the things made by AI is really very general, and the effect can be imagined that it will not be good.
Di is a perfectionist and doesn't want to settle, so she still writes articles manually, goes to paid material sites to find images, uses SEO tools to analyze keywords and such. Of course also use ChatGPT, Claude and such AI to create content and P pictures, only as a supplement.
It's important to look good.
It's all about color, and it's important to look good.A good-looking website doesn't just mean pretty and high-flying.Rather, the details are well handled to make people feel comfortable and in line with the product's style.
As if a person's looks, looks with Liu Yifei like features exquisite and temperament is good, looks very ordinary but dry clean,Kind, smiling, friendly and welcoming as well.
Face value means higher cost and investment, higher selling price and less value for money. The general public cares more about price/performance (Pinduoduo called God), not face value. Therefore, companies that are willing to put more effort into design/face value are generally more dedicated to their products. For example, our Diamo is very "beauty-conscious", haha.
Website design UI can be ordinary and understated, but it can't be sloppy, casual, or have mistakes. AndThe design must match the tone of the productThis is a better way to emphasize the advantages of the product and gain trust.
It is recommended to check the official website of the website builder first, if their own official website is ugly, it is likely that your website is also ugly. Only look at the official website is a bit one-sided, focus on their success stories and template library. These 2 are likely to represent the quality of your website in the future.
If you order from a "good-looking" company, the odds are that you won't step into a hole.
Don't think this is "profiling", but it is useful advice. The vast majority of small and medium-sized companies do not have an artist, even hundreds of large companies will not be for each website design (out of 8 pages of professional design costs close to 2k). The vast majority of websites are 1-2 people to build the front-end, programmers act as their own artists, they decide how to design, how to do.
(indicates contrast)Most programmers are straight men, do not understand aesthetics, so often see a lot of websites made out of very vegetarian, detail processing is not in place. Website building company's official website, success stories and template library design can best reflect the company's aesthetic design capabilities.
Acceptance of the website with professional standards
Choose a good suitable site construction company is only the first step, the site has to do a good job acceptance, timely detection of problems so that the other party to rectify the quality of the site is to protect the ultimate kill. The above article content mentioned the pit of the station is mainly used to screen the station company, Xiaodi here to share the site acceptance criteria, to help you check and fill in the gaps to find out the site problems.
Checking for handheld and oversized screens
The website can automatically adjust the size of the layout according to the different sizes of the monitor, adaptive screen size (end) perfect display page, it is called responsive. Now do the website will be adapted to desktop computers, portable, tablet, cell phone this 4 end. However, responsive to do good and bad, many customers do not know what responsive is not to pay attention to, many station-building companies only focus on the computer side.
Be sure to check the handheld end:Mobile office, now many customers, leaders use laptop computers, the monitor may be set to zoom 150% ~ 200% display, the actual page width in the browser display out between 1280 ~ 1360px. And desktop computers show up in 1440 ~ 2560px.
Some web page designs are complex and crowded, especially the mega menu with very large product categories, which is very easy to be misplaced or incompletely displayed on the handheld side. Be sure to check the display effect and have the website builder change it if there is any problem.
Use the tool to easily view the site in the different ends of the display effect, so that sloppy nothing to hide, so that the site company to get each port adaptation.
Adapts to oversized screens full of screen:Although desktop computer monitors generally max out at 2560px, some customers will view web pages in conference rooms on a cast screen or an external oversized screen (TV screen size). So some of the full-screen panels of the web page should be displayed on the large screen, so that it looks good.
As long as you zoom the browser to 30% or so, the display effect is a large screen effect. For example, the following picture shows the effect after zooming, the left and right sides of the banner are blank, and the customers think it is not good.
Then change it to full screen display ↓ and spread it out for better results.
It is also important to check that all types of pages display properly and reasonably on desktop, portable, tablet, and mobile.
Check if the website speed is up to standard
As stated above speed is important and affects Google rankings, ads and user experience, which in turn affects the number of inquiries/orders. Some website builders don't optimize website speed at all, or even don't know how to optimize. So make sure you check your website speed and let the other party rectify it if it is not up to standard.
To evaluate a website's speed, it is best to use the Google Speedometer toolhttps://pagespeed.web.devThis is the official Google tool. This is an official Google tool and Google rankings are also using test result data from this tool.
3 seconds is a passing line (on either end) and if the page loads in longer than 3 seconds customers start to leave. Diarmo feels that great websites are inGoogle Speed TestIt should be done in the middle:Total loading time should be ≤1 second for computer with a score of 95 or above; total loading time should be ≤3 seconds for cell phone with a score of 85 or above;
DIIAMOUseAstra Pro + Elementor ProBuild a website, after optimization, the loading time of the web page on the computer side to be loaded in 1 second, and on the cell phone side to be loaded in 2 seconds. Google speed test computer and cell phone scores 95~100 points.
Measure the quality of a website in addition to look at the loading time, Google Core Web Vitals (Web Core Vitals) has been very hot in the past few years, has become a new generation of Web performance experience and quality indicators, the site needs to meet the compliance with Google Core Web Vitals.
Simply put, in the Google speed test, several items in the chart below, the computer side try to do all green, indicating excellent. The mobile terminal can only have a maximum of one red, all other green.
Core Web Vitals is a scoring project launched by Google to measure the quality of websites and to improve webUser Experience. The specific performance isGoogle Speed Test3 scoring items inside. Largest Contentful Paint (maximum content drawing), theInteraction to Next Paint (Interactive Response Speed), Cumulative Layout Shift (cumulative layout offset).
Click to viewTheWhat are Core Web Vitals and how to test and optimize them?》
Check if it is SEO friendly
The above mentioned website to comply with Google ranking factors, test whether SEO-friendly can use some free tools, mouse click a few times to see the results, very convenient and reliable. Not up to standard point to let the station building company to fix the next line for free.
Check for display abnormalities
This is very basic, the naked eye can judge a problem, I do not want to remind alone. However, I found that some customers really did not pay attention to these, customers in other companies to do before the site to me to see, I le a bean, errors.
The text is truncated to show incomplete, no automatic line breaks; elements are covered by other boards can not be seen; typographical misalignment, the upper and lower boards are not aligned; some parts of the key color color number is inconsistent and so on.
These mistakes are like a person with an eyelash on his face or food residue in his mouth, which gives a bad impression. Foreigners are very attentive to these details and when they see such a website they will think that the company is not reliable and turn their heads away.
Check for functional abnormalities
The most important thing about the whole website is the inquiry function, the purpose of the website is to get customer email. Be sure to check all the functions of the site before the official launch, it is best to use the browser privacy (no trace) mode view, you can avoid other factors affect.
Also check that accordion panels, menus, tabs, slides/sliders, etc. expand, switch, and display properly.
